Se llama Gïk, y sí, es vino y es azul. Un azul intenso con el que sus creadores quieren romper reglas, acercando nuevas formas de disfrutar del vino a los más jóvenes. Como sus creadores afirman en la sección de información de su web:
No es un vino azul, sino la representación de lo que más nos mueve: la rebeldía creadora”. Es por eso que uno de sus propósitos más claros es ayudar y animar a que las personas creen e innoven en cualquier disciplina que suscite su interés creativo (música, arte, moda, etc.).
En realidad, con lo que ellos explican, se trata de una bebida alcohólica que deriva del mosto de uva y al que se le añada colorante y un edulcorante.
Este producto, pensado por un grupo de jóvenes vascos, se ha realizado colaboración con la Universidad del País Vasco y Azti Tecnalia (el departamento de Investigación Alimentaria del Gobierno Vasco) y se ha logrado tras dos años de desarrollo.
La verdad es que nos parece una idea interesante, buscar nuevos espacios en un campo el el que parecía que todo estaba ya escrito.
Hace mas o menos un año los medios más cercanos, geográficamente, ya había hablado de este proyecto y de como había un “vino azul” al alcance de los consumidores. Ahora un artículo sobre esta bebida aparecido en la poderosa web EATER y firmado por Rafael Tonon, es el “culpable” de que podamos encontrar referencias sobre Gïk en lugares tan lejanos como Australia, India, o Indonesia.
Les dejamos algunas referencias aparecidas por todo el mundo y la web de Gïk.
Eater – 15/6/2016 – USA
What the Hell Is Blue Wine?
There’s red wine, white wine, even pink wine. But now thanks to six young Spanish entrepreneurs, in collaboration with the University of the Basque Country and Azti Tecnalia (the food research department of the Basque Government), blue wine—which targets millennial drinkers—is about to hit European markets.
(Sigue) (Traducción Automática)
Time – 17/6/2016 – USA
Blue Wine Is Now a Thing You Can Drink
Rosé wine? So passé. Red and white? Please, those are centuries old. But now, some good news for those seeking the next big thing in beverages: a Spanish winemaker is crafting an electric blue wine. “Try to forget all you know about wine,” the website for the brand, Gik, reads. “Ignore all the preconceptions and standards regarding [the] wine industry and turn a deaf ear to what the sommelier told you in the wine tasting last week.”
(Sigue) (Traducción Automática)
Business Insider – 17/6/2016 -Australia
Yes, this wine is electric blue — and it’s coming to the US
Blue wine just hit Spain, and it will be on its way to other European countries and the U.S. soon, according to Eater. The company behind the eye-catching beverage is Gik. It’s run by six Spanish entrepreneurs in their 20s who were fed up with how inaccessible wine culture was in their country. So without any prior wine experience, they — along with the University of the Basque Country and the Basque Government’s food research department — decided to create a drink geared towards millennials and people who were not wine aficionados.
(Sigue) (Traducción Automática)
Refinery29 – 16/6/2016 – USA
Blue Wine Is A Very Real Thing That Is Coming To America
Sick of red wine? Not into white? Maybe you’ll enjoy blue wine. Yes, blue wine. According to Eater, the Spanish company Gik is looking for it to be the next drink craze for millennial wine enthusiasts. The bright blue wine is the brainchild of six young Spanish entrepreneurs, in collaboration with the University of the Basque Country and Azti Tecnalia, which is the food research department of the Basque Government.
(Sigue) (Traducción Automática)
The Asian Age – 19/5/2016 -India
Blue wine is coming to Europe
As the debate between red wine versus white wine rages on, one Spanish start-up has quietly introduced a blue variety into the mix, Eater reports. The bright blue beverage, dubbed Gik, is the creation of six young entrepreneurs with no previous experience in the winemaking industry. They collaborated with University of the Basque Country and the food research department of the Basque Government to make the product, and they are now preparing to retail it in stores throughout Europe in the next coming months.
(Sigue) (Traducción Automática)
Jakarta Post – 20/6/2016 -Indonesia
Trend alert: Next generation blue wine
Ditch your rosé because electric blue wine is set to become summer’s next popular drink. No, it’s not liquor or blue curacao. It’s purely vino. Gik, the brand name of the drink, is the creation of six Spanish winemakers from the Basque region. It is sweet and served chilled, according to Eater, and is a result of a collaboration with the University of the Basque Country and Azti Tecnalia, the food research department of the Basque government.
(Sigue) (Traducción Automática)
Last Updated on Jun 23, 2016 by About Basque Country