This article was translated by John R. Bopp
It’s called Gik, and yes, it’s wine and it’s blue, an intense blue with which its creators want to break rules, finding new ways for younger drinkers to enjoy wine. As its creators claim in the information part of their website:
It’s not a blue wine, but the representation of what moves us most: creative rebellion. That’s why one of our clearest objectives is to help and encourage people to believe and innovate in any discipline that raises their creative interest (music, art, fashion, etc.)
Actually, given their explantion, it’s an alcoholic beverage derived from grape must that has a coloring and a sweetener added to it.
This product, throught up by a group of young Basques, was created in collaboration with the University of the Basque Country and Azti Tecnalia (the Food Research Department of the Basque Government) and was achieved after two years of development.
It really does seem like a good idea to us, finding new things in a field that where it seemed everything had already been written.
About a year or so ago, the local media were already talking about this project and how there was now a “blue wine” available to consumers. Now, an article by Rafael Tonon about this drink has appeared on the major website Eater, and it’s thanks to him that we can find references to Gik is places as far away as Australia, India, or Indonesia. We’ll leave you with some references from around the world and the Gik website itself.
Eater – 15/6/2016 – USA
What the Hell Is Blue Wine?
There’s red wine, white wine, even pink wine. But now thanks to six young Spanish entrepreneurs, in collaboration with the University of the Basque Country and Azti Tecnalia (the food research department of the Basque Government), blue wine—which targets millennial drinkers—is about to hit European markets.
Time – 17/6/2016 – USA
Blue Wine Is Now a Thing You Can Drink
Rosé wine? So passé. Red and white? Please, those are centuries old. But now, some good news for those seeking the next big thing in beverages: a Spanish winemaker is crafting an electric blue wine. “Try to forget all you know about wine,” the website for the brand, Gik, reads. “Ignore all the preconceptions and standards regarding [the] wine industry and turn a deaf ear to what the sommelier told you in the wine tasting last week.”
Business Insider – 17/6/2016 -Australia
Yes, this wine is electric blue — and it’s coming to the US
Blue wine just hit Spain, and it will be on its way to other European countries and the U.S. soon, according to Eater. The company behind the eye-catching beverage is Gik. It’s run by six Spanish entrepreneurs in their 20s who were fed up with how inaccessible wine culture was in their country. So without any prior wine experience, they — along with the University of the Basque Country and the Basque Government’s food research department — decided to create a drink geared towards millennials and people who were not wine aficionados.
Refinery29 – 16/6/2016 – USA
Blue Wine Is A Very Real Thing That Is Coming To America
Sick of red wine? Not into white? Maybe you’ll enjoy blue wine. Yes, blue wine. According to Eater, the Spanish company Gik is looking for it to be the next drink craze for millennial wine enthusiasts. The bright blue wine is the brainchild of six young Spanish entrepreneurs, in collaboration with the University of the Basque Country and Azti Tecnalia, which is the food research department of the Basque Government.
The Asian Age – 19/5/2016 -India
Blue wine is coming to Europe
As the debate between red wine versus white wine rages on, one Spanish start-up has quietly introduced a blue variety into the mix, Eater reports. The bright blue beverage, dubbed Gik, is the creation of six young entrepreneurs with no previous experience in the winemaking industry. They collaborated with University of the Basque Country and the food research department of the Basque Government to make the product, and they are now preparing to retail it in stores throughout Europe in the next coming months.
Jakarta Post – 20/6/2016 -Indonesia
Trend alert: Next generation blue wine
Ditch your rosé because electric blue wine is set to become summer’s next popular drink. No, it’s not liquor or blue curacao. It’s purely vino. Gik, the brand name of the drink, is the creation of six Spanish winemakers from the Basque region. It is sweet and served chilled, according to Eater, and is a result of a collaboration with the University of the Basque Country and Azti Tecnalia, the food research department of the Basque government.