This article was translated by John R. Bopp
We have to admit that when a couple months ago we got a new follower on Twitter with the handle “The Basque”, it piqued our curiosity.
Of course, we’ve been around the block enough times to know what kind of profile lay behind that handle. But we still liked the “ambience” he created to launch his products, products which he introduced without telling us if they were, or weren’t, the real object of his campaign.
Today, we found out what lay behind that so-well-presented façade, and it was explained to us clearly and concisely:
We are a brand created in the Basque Country. We want to share our particular view of our land, its culture, its traditions, and its people.
To start with, he offers two kinds of products:
- The first is a pala to play pelota vasca, very similar to jai alai. It’s laser-etched and presented as a very special gift
- On the other hand, in their online store, they also offer a series of seven styles of T-shirts in different colors, with images that show off, in a very original way, some of the best-known and most significant elements of the traditional Basque culture.
We liked it all, and that’s why we’re including them in our “Basque World” section, where we list off products and services that we believe will be interesting to our readers.
All that’s left is to wish them success in this complicated world they’re entering and also hope that they can achieve that success without losing their identity, which, in the end, is ours, too.
We’ll leave you with their website so you can take a look at their products