This article was translated by John R. Bopp

Last night, at the Wintergarten in Berlin, the prizes for the twelfth annual European Cultural Brand Awards were handed out by the German Cultural Brands to the most relevant cultural figures of the year.

This year, there were 104 finalists for the seven categories awards were given out for by the 38 members of the jury.

And the main prize, the European Cultural Brand of the Year 2017, was given to the Guggenheim Bilbao, for “the economic and cultural relevance of the Museum in its environment, its great influence in the building of the city’s brand, and the solidity of its positioning in the international field twenty years after its opening”.

All this info can be found in a great article about the award and the museum at Deutsche Welle.

Deutsche Welle – 9/11/2017 – Alemania

European Cultural Brand Awards 2017: Bilbao’s Guggenheim Museum wins top prize

During an event called the “Night of Cultural Brands,” which took place on Thursday evening in Berlin, the European Cultural Brand of the Year 2017 recognition was awarded to the Guggenheim Museum Bilbao. The 38-member jury of the Cultural Brand Awards chose to honor the museum for the fact that it had positively affected the entire city of Bilbao and its culture. The top-class museum has become a leading cultural brand on the European market, the jury argued.

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