This article was translated by John R. Bopp

We’re sure a good number of our readers will already know this story, but given that we’ve just come across it, we couldn’t help sharing it.

Detail of the Euzkadi Tires website
Detail of the Euzkadi Tires website

It turns out that, on the roads of Mexico and Brazil, there are thousands of cars rolling with the name Euzkadi engraved on.  It’s the most notable sign of the legacy left by a man from Alonsotegi, Ángel Urraza, who arrived in Mexico in 1910 with 100 pesetas in his pocket, and who ended up building an industrial empire.  It’s a success story that started with the 1929 creation of the Compañía Manufacturera de Artefactos de Hule Euzkadi, SA (Euzkadi Rubber Article Manufacturing Company, Inc).  

The Euzkadi Tires website tells the story of what has to be the greatest entrepreneurial success of that young man from Biscay.  Also, on the blog “Batallas en el desierto”, an entry dedicated to his biography tells us the story of his business ventures and personal life.

Image of an ad for Euzkadi Tires
Image of an ad for Euzkadi Tires

Despite the fact that the German company Continental bought out the company in 1991, there are still tires with the Euzkadi name stamped on the side.  This is undoubtedly thanks to the great brand recognition in the Mexican and Brazilian markets.

But the legacy goes far beyond that.  It turns out that in 1935, there was an independent labor union in that company, the Revolutionary National Union of Workers at Euzkadi (SNRTE).  It was born of the need to create an alternative structure to the network of unions controlled by the administration.

After Continental bought out Euzkadi Tires, they decided to close the Jalisco factory, and it did so on December 16, 2001, without any forewarning.  That created a labor conflict that finally ended in August of 2004, when Continental sold the workers 50% of the Salto plant, plus the retroactive pay the company owed them.

And that opened the door to a miracle: a coop of workers, made up of those who’d been on strike for three years to defend their jobs, was able to get the factory back up and running, and to manufacture tires, and to keep that company going even today.

It seems that the existence of a committed union and of viable worker cooperation are intimately tied to the word “Euskadi”.

We’ll leave you with the story of Euzkadi Tires as told by the company on its website; the biography of Ángel Urraza, as told by the blog “Batallas en el Desierto”; and the story, as told in two parts by the American website Labor Notes by Jane Slaughter, of how the workers of one of those two plants, the El Salto plant in Jalisco, were able to beat the company with a strike and, above all, how they were able to build an efficient and profitable coop that’s been running for 13 years.

Euzkadi –  – México

Euzkadi…una empresa con historia

1929 – Don Ángel Urraza, estando al frente de una pequeña empresa de tacones de hule, funda la Compañía Manufacturera de Artefactos de Hule Euzkadi, S.A.La perseverancia en el trabajo unida a la calidad del producto y visión hacia el futuro creó en forma extraordinaria la empresa más importante de México y con mayor penetración de mercado en la venta de llantas.

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Batallas en el desierto – 21/10/2010 – México

Ángel Urraza; empresario español en La Laguna

La vida Ángel Urraza Caracho es un ejemplo de éxito a pesar de la adversidad. Nacido en 1891, en el pueblo Alonsotegui en la provincia de Vizcaya, España, llegó a México poco antes del comienzo de la Revolución. Desembarco en Veracruz, con tan sólo cien pesetas en el bolsillo como único capital. Aunque estuvo poco tiempo en la ciudad de México, decidió fijando su lugar de residencia en La Lagunera, donde se empleó originalmente en trabajos agrícolas en la hacienda de Santa Teresa propiedad de Rafael Arocena.

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Labor Notes – 2/4/2013 – USA

Trabajadores mexicanos ganan la propiedad de una planta llantera después de tres años de huelga

“Si los dueños no la quieren, hay que trabajarla nosotros.” Cuando una fábrica cierra, la idea de que los trabajadores se vuelvan dueños de ella, es una idea que sale a relucir pero usualmente muere. Los obstáculos para comprar la planta, inclusive una planta con problemas, son grandes y una vez entrando de nuevo al mercado los nuevos trabajadores-dueños se enfrentan a todas las presiones que ayudan a la compañía irse a la quiebra en primer lugar. La mayoría de las cooperativas son pequeñas, como el colectivo de taxis en Madison o una panadería en San Francisco.

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Labor Notes – 3/4/2013 – USA

¿Podrían los propietarios-trabajadores hacer funcionar esta fábrica?

Un neumático no es sólo un pedazo de goma con un agujero en él. Esto lo aprendí cuando estuve en la cooperativa de trabajadores que hace los neumáticos Cooper en El Salto, México. Un neumático es un producto sofisticado que se produce a través de una cadena de procesos químicos, un montón de maquinarias golpeando el caucho, y todavía la intervención de la mano del hombre.

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Last Updated on Dec 20, 2020 by About Basque Country


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